Fitness that honors where you come from.
Personalized nutrition and strength coaching that respects your culture, fits your life, and gets real results.
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Nutrition is more than fuel—it's culture, connection, and joy. Build a balanced relationship with food you love, free from guilt or restrictions, and guided by moderation and intuition.
Meet your coach
I’m Mahir (he/him), an Exercise Physiologist and Registered Dietitian offering virtual coaching and guidance nationwide.
With over a decade in the field, I support clients of all backgrounds in building sustainable, science-based fitness and nutrition habits tailored to their unique goals and lived experiences.
In person coaching available in Manhattan, Queens, and Brooklyn.
I HELP PEOPLE TRAIN HARD AND EAT WELL WHILE STAYING CONNECTED TO THE FOODS THEY GREW UP ON.
Fitness shouldn't mean erasing your background. But most nutrition advice ignores culture entirely.
I'm a Registered Dietitian and Exercise Physiologist offering virtual coaching nationwide, helping people build real strength and sustainable nutrition habits that fit their traditions, their schedule, and their life.
Lets Work Together
I offer virtual nutrition coaching and personalized training programs so you can build strength, eat well, and stay connected to the foods you love.
NUTRITION COACHING
Personalized nutrition guidance that fits your lifestyle, not the other way around.
You'll get a comprehensive assessment including food preferences and cultural considerations, custom targets or intuitive eating guidance, meal planning that incorporates foods you love, weekly check-ins, and 24/7 support through the coaching app.
STRENGTH & EXERCISE COACHING
Fully customized training programs built around your goals, schedule, and equipment.
Weekly form check reviews, video demos for every movement, and direct access for adjustments along the way—all delivered through the Herculean app.
Testimonials
“Mahir is one of the best coaches I've worked with. He helped me hit 500lb deadlift and 300lb bench and other massive PRs over a 6-month period...while managing through my crazy work schedule, responsibilities taking care of a newborn, and juggling other sports. That’s why you pay a coach: to help you hit your goals despite the craziness of life. Strongly recommend.”
— Mohammad Alam
“I’ve been working with Mahir for 2 years now, and I can’t recommend him enough. Mahir is an empathetic and goal oriented trainer and nutritionist. He is always willing to listen to concerns and feedback and will incorporate that into his training. As context: I’m a new father and along with our bundle of joy I have lack of sleep. Mahir made sure my training accounted for that and with his guidance I was not only able to keep going to the gym but also make strength gains and lose weight. He is a fantastic coach and you can’t go wrong with him.”
— Navin Islam
“Mahir’s an incredibly competent trainer and licensed dietician. Specifically for me, I love the fact that he creates safe spaces in working with queer, neurospicy, POC women. He also uses science based programming to help me reach my sport specific strength goals. Couldn’t have benched a plate like a true big bench baddie without investing in a coach like him. 10/10 recommend!”
— Na Li
